Customer Centric Marketing Experts

Our mission is simple.
Help you...

What's the secret to accomplishing this mission?
Customer-Centric Marketing

We focus on understanding the customer at all points of connection:

1. Before Purchase...driving traffic
2. During Purchase...improving in-store experience
3. After Purchase...improving loyalty

Customer-Centric Marketing = Sales and Profits

We leverage the power of customer intelligence by understanding customers better than the competition.

Our Strategies are Equally Simple, We focus on three strategies for success:

1. Lift… increasing market basket size
2. Shift… pulling customers from competitors
3. Retention… retaining the customers that are
   most important to your business

We Assess Key Areas and Provide Solutions

Area	Customer Need	Customer-Based Solution
Pricing	Best Prices (Price Conscious Shoppers)	Lower prices on the SKU's most important to price-sensitive customers in each cluster
Promotion	Great Deals (Deal-Oriented Shoppers)	Seasonal and Occasion-Based promotions on the products most important customers value
Assortment	Great Selection	Eliminate slow-sellers not important to high value shoppers in each cluster
Layout and Merchandising	Easy to Shop	Configurations, Plan-o-grams, and signage geared to Shopper Segment influenced by customer

Our Process Enables Data Analytics along the Entire Customer Continuum

Our Process Design Philosophy

• Tightly integrated analytics and CRM
• High performance with transaction level data
• High malleability
• Work role content and “industrial strength” security
• Extreme ease of use
• Integration with retailer’s related assets (DB, delivery, BI)
• Incorporation of 3rd Party data, segmentation, models

Our Global Services

Some of our services include:

• Customer-centric strategy and re-structuring
• Analyze and segment shoppers to understand their current and potential value
• Define customer segments for pricing, promotion, assortment, space, one-to-one, and loyalty marketing tactics
• Loyalty program development, assessment and management:
• Understand how to Build and Retain your consumer base
• Develop the Loyalty strategy to grow this base cost effectively
• Pricing and Assortment improvements
• Understanding customer-level price sensitivity
• Improving assortment and de-listing process to improve margins
• Merchandise Affinity Modeling: Through Retail Toolkits
• Retail Basket Facts: Advanced Market Basket Analytics to determine what your best customers are buying
• Merchandise predictor: Determine what else these consumers should be buying
• CRM and targeted marketing via e-commerce and postal channels:
• Developing fact based KPI measurements to produce positive DM results
• Merging Online – Brick and Mortar – Financial – data sources to identify best Consumer Communication
• High-powered Analytics, Segmentation, Marketing ROI, Customer ROI:
• Advanced Analytics teams located across the globe all trained in Statistics and Modeling of disparate data.
• Executive leadership from fortune 50 companies.
• Existing case studies and practical hands on experience to accelerate your solutions

General Information

• Consultancy focused on improving client performance through the application of customer-centric marketing strategies and services
• Expertise in customer loyalty, segmentation, analytics and CRM methodologies
• Built on a simple, proven principal…
  Sell More and Spend Less™
• Comprised of a team of senior executives with a proven retail background
• Founded in 2002

 

Key Team Members

Tom Lemke, CEO and Chief Customer Officer

• Global Customer Centric Marketing Expert
• Former CMO of $36b+ companies

Emmett Cox, Global Head of Analytics

• Over 25 years of retail experience in the fields of Marketing, Loyalty, CRM, Database
• Former Global Retail CRM Leader GE Money Australia & New Zealand- working with clients to accelerate change across key Retail functions. Retail Analytics, Replenishment, Ranging, Database Design, Credit Card Penetration (Coles/Wal-Mart/Kmart)

Murat Ergen, President, Ergenomics

• Data mining, Predictive Selling Modeling and Time Series Forecasting Expert

Ken Simonelic, Head of Business Re-Engineering

• Predictive Modeling and Business Intelligence Expert

John Wood, PhD, Applied Economics

• Expertise includes energy (forecasting), communication (forecasting), automotive (segmentation), credit and banking (forecasting, data mining and predictive modeling) and CPG (data mining)

Delia Passi, CEO Melelia, Inc

• Nation's leading authority on building loyalty among women
• Founder of Women Certified
• Author of "Winning the Toughest Customer"

David Carlson, Global Head of Technology

• Over 30 years of IT and loyalty experience in retailing systems
• Creator of advance retail analytics and campaign management software and solutions

Edward Hughes, Global Head of Geo-Demographics

• Over 30 years of urban planning and geo-demographics research
• Experience in retailing, telecommunications, CPG's

Ron Pirrone, Global Head of Digital Marketing

• Over 20 years in digital media, web-based and print based communications
• Social media networking Social media networking and e-commerce

Other Offices: Chennai, India (Analytical Support) Shanghai, China (Database and Analytical Support)

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